Career & Employment Services

The role involves planning, designing, and implementing digital marketing campaigns across social media, email, and websites to achieve organizational goals. Responsibilities include creating and managing content calendars to ensure timely and relevant posts while overseeing day-to-day social media operations such as content creation, scheduling, and engagement. By utilizing tools like Canva, Adobe Creative Suite, and SEO techniques, the role focuses on producing high-quality digital content, optimizing website performance, and driving organic traffic through search engine best practices.

Performance Tracking, Analytics, and Outreach
Tracking and analyzing marketing performance is a core responsibility, using tools like Google Analytics and Hootsuite Insights to evaluate campaign effectiveness and inform decisions. Regular reporting on KPIs such as engagement and ROI ensures strategies remain impactful. Community outreach is emphasized by collaborating with local organizations, influencers, and partners to promote inclusivity, events, and programs. Additionally, the role manages paid ad campaigns on platforms like Google Ads and Facebook Ads to maximize reach and return on investment.

Collaboration, Branding, and Innovation
Working closely with cross-functional teams ensures cohesive branding and messaging across all digital platforms. Responsibilities also include creating strategies for event promotion and maintaining brand consistency to enhance online reputation and visibility. Staying updated on digital marketing trends and experimenting with new tools and technologies fosters innovation and continuous improvement, ensuring the organization remains competitive and engages effectively with its audience.